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Issue Date
Title
Author(s)
2014
A typology of Indian hypermarket shoppers based on shopping motivation
Mehta, Ritu
;
Sharma, Narendra K.
;
Swami, Sanjeev N.
2020
Food advertising targeting children in India: Analysis and implications
Mehta, Ritu
;
Bharadwaj, Apoorva
2018
Consumer preferences for wine attributes in an emerging market
Mehta, Ritu
;
Bhanja, Nivedita
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Author
1
Bhanja, Nivedita
1
Bharadwaj, Apoorva
1
Sharma, Narendra K.
1
Swami, Sanjeev N.
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Consumer behaviour
1
Advertising
1
Children
1
Ethics
1
Food
1
Indian retail
1
Millennials
1
Persuasion
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Shopper typologies
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Shopping behaviour
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