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Issue Date
Title
Author(s)
2016
Drivers of user engagement in eWoM communication
Rossmann, Alexander
;
Ranjan, Kumar Rakesh
;
Sugathan, Praveen
2016
Omission and Commission as Marketplace Trauma
Bennett, Aronté Marie
;
Baker, Stacey Menzel
;
Cross, Samantha N.N.
;
James J.P., Bartholomew, Gregory
;
Ekpo, Akon Elizabeth
;
Henderson, Geraldine Rosa
;
Hutton, Martina
;
Khare, Apoorv
;
Roy, Abhijit
;
Stovall, Tony
;
Taylor, Charles R.
2015
Market Separations for BOP Producers: Case Study on Market Development for Chanderi Cluster Weavers in India
Singh, Ramendra
;
Agarwal, Sharad
;
Modi, Pratik
2018
The precarity of respectable consumption: normalising sexual violence against women
Varman, Rohit
;
Goswami, Paromita
;
Vijay, Devi
2018
Spatializing purity and pollution: Stigma and consumption of beef in India
Manoharan, Bhupesh
;
Varman, Rohit
2015
Evaluating customer-perceived service quality in business management education in India: A study in topsis modeling
Choudhury, Koushiki
2017
Drivers of brand equity of television news channels: evidences from emerging market
Bakshi, Madhupa
;
Mishra, Prashant
2011
Market subjectivity and neoliberal governmentality in higher education
Varman, Rohit
;
Saha, Biswatosh
;
Skalen, Per
2012
Conflicts at the bottom of the pyramid: Profitability, poverty alleviation, and neoliberal governmentality
Varman, Rohit
;
Skalen, Per
;
Belk, Russell V.
2013
What are bottom of the pyramid markets and why do they matter?
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
Discover
Author
32
Singh, Ramendra
12
Mishra, Prashant
11
Choudhury, Koushiki
11
Varman, Rohit
5
Mehta, Ritu
4
Bakshi, Madhupa
4
Jaikumar, Saravana
4
Ranjan, Kumar Rakesh
4
Sy-Changco, Joseph A.
3
Agarwal, Sharad
.
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Subject
15
India
6
Emerging markets
5
Service quality
4
Bottom of the pyramid
4
Customer orientation
4
Marketing
3
Brand Community
3
Consumer behaviour
3
Corporate social responsibility
3
Market development
.
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12
2018
10
2012
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2017
9
2019
8
2013
8
2016
7
2014
7
2015
6
2011
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77
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