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Results 11-20 of 77 (Search time: 0.001 seconds).
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Issue Date
Title
Author(s)
2015
Locating the past in its silence: History and marketing theory in India
Varman, Rohit
;
Sreekumar, Hari
2017
Health and Sickness: A Buddhist View and Implications for Social Marketing
Choudhury, Koushiki
2019
Impact of Religiosity in the Personal and Consumption Domains
Agarwala, Ridhi
;
Singh, Ramendra
;
Mishra, Prashant
2018
Sales technology usage: Modeling the role of support service, peer usage, perceived usefulness and attitude
Upadhyay, Ashwani Kumar
;
Khandelwal, Komal
;
Nandan, Tanuj
;
Mishra, Prashant
2017
Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
2016
Consumer decision making styles in developed and developing markets: A cross-country comparison
Mehta, Ritu
;
Dixit, Gagan
2017
The six faces of value co-creation: A field guide for executives
Ranjan, Kumar Rakesh
;
Read, Stuart
2017
Groups and teams: a review of bad apple behavior
Jaikumar, Saravana
;
Mendonca, Avina J.
2018
Money, Religiosity and Spiritual Well-Being : Does it impact Consumers' Ethical beliefs? Evidence from India
Singh, Ramendra
2019
Materialism, consumerism, and religion: A Buddhist vision for nonprofit marketing
Choudhury, Koushiki
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Author
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Singh, Ramendra
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Mishra, Prashant
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Choudhury, Koushiki
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Varman, Rohit
5
Mehta, Ritu
4
Bakshi, Madhupa
4
Jaikumar, Saravana
4
Ranjan, Kumar Rakesh
4
Sy-Changco, Joseph A.
3
Agarwal, Sharad
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India
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Emerging markets
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Service quality
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Bottom of the pyramid
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Customer orientation
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Brand Community
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