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Issue Date
Title
Author(s)
2017
An examination of the emotions that follow a failure of co-creation
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G.
2017
Health and Sickness: A Buddhist View and Implications for Social Marketing
Choudhury, Koushiki
2017
Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
2017
The six faces of value co-creation: A field guide for executives
Ranjan, Kumar Rakesh
;
Read, Stuart
2017
Groups and teams: a review of bad apple behavior
Jaikumar, Saravana
;
Mendonca, Avina J.
2017
A Buddhist perspective on death: An ethnographic study and implications for nonprofit marketing in grief support and terminal illness
Choudhury, Koushiki
2017
Alphanumeric brand names for global branding: Does the alpha matter?
Tripathi, Sanjeev
;
Jaikumar, Saravana
;
Guha, Abhijit
2017
BOP Research meets Macromarketing : Content Analysis of BOP related Research in the Journal of Macromarketing
Singh, Ramendra
;
Bharadwaj, Apoorva
2017
Atypical Shifts Post-failure: Influence of Co-creation on Attribution and Future Motivation to Co-create
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G.
2017
Drivers of brand equity of television news channels: evidences from emerging market
Bakshi, Madhupa
;
Mishra, Prashant
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Ranjan, Kumar Rakesh
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Mulky, Avinash G.
2
Sugathan, Praveen
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