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Issue Date
Title
Author(s)
2014
A typology of Indian hypermarket shoppers based on shopping motivation
Mehta, Ritu
;
Sharma, Narendra K.
;
Swami, Sanjeev N.
2013
The impact of perceived crowding on consumers' store patronage intentions: Role of optimal stimulation level and shopping motivation
Mehta, Ritu
;
Sharma, Narendra K.
;
Swami, Sanjeev N.
2020
Developing a marketing framework for the bottom of the pyramid consumers
Mathur, Mahima
;
Mehta, Ritu
;
Swami, Sanjeev N.
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Author
2
Sharma, Narendra K.
1
Mathur, Mahima
Subject
1
Arousal
1
BOP
1
Bottom of the pyramid
1
Business model
1
Consumer behaviour
1
Crowding
1
India
1
Indian retail
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Marketing framework
1
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