Skip navigation
Home
Browse
Communities
& Collections
Browse Items by:
Issue Date
Author
Title
Subject
Library
Digital Archives
L.M. Thapar Library
IRINS
IIMC
Help
Sign on to:
My DSpace
Receive email
updates
Edit Profile
IR@IIMC
Search
Search:
All of DSpace
Publications
Journal Articles
Marketing
for
Current filters:
Title
Author
Subject
Date Issued
Has File(s)
???jsp.search.filter.original_bundle_filenames???
???jsp.search.filter.original_bundle_descriptions???
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Title
Author
Subject
Date Issued
Has File(s)
???jsp.search.filter.original_bundle_filenames???
???jsp.search.filter.original_bundle_descriptions???
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Start a new search
Add filters:
Use filters to refine the search results.
Title
Author
Subject
Date Issued
Has File(s)
???jsp.search.filter.original_bundle_filenames???
???jsp.search.filter.original_bundle_descriptions???
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results 1-7 of 7 (Search time: 0.001 seconds).
previous
1
next
Item hits:
Issue Date
Title
Author(s)
2012
Tiger, Tiger, Burning Bright! Will India's Tiger Economy Stimulate its Business Marketing Space?
Singh, Ramendra
;
Seshadri, DVR
2012
Customers' value appraisals-suppliers' value propositions interaction process in developing new services: A case study from the natural gas industry
Singh, Ramendra
;
Paliwal, Pramod
2012
Market development at the bottom of the pyramid: Examining the role of information and communication technologies
Tarafdar, Monideepa
;
Anekal, Prashanth
;
Singh, Ramendra
2012
What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes
Liu, Matthew Tingchi
;
Brock, James L.
;
Singh, Ramendra
;
Chu, Rongwei
;
Sy-Changco, Joseph A.
2012
Karma orientation in boundary spanning sales employees: A conceptual framework and research propositions
Singh, Ramendra
;
Singh, Rakesh Kumar P.
2012
A new conceptualization of salesperson's customer orientation: Propositions and implications
Singh, Ramendra
;
Koshy, Abraham
2012
Jugaad-From 'Making Do' and 'Quick Fix' to an Innovative, Sustainable and Low-Cost Survival Strategy at the Bottom of the Pyramid
Singh, Ramendra
;
Gupta, Vaibhav
;
Mondal, Akash
Discover
Author
1
Anekal, Prashanth
1
Brock, James L.
1
Chu, Rongwei
1
Gupta, Vaibhav
1
Koshy, Abraham
1
Liu, Matthew Tingchi
1
Mondal, Akash
1
Paliwal, Pramod
1
Seshadri, DVR
1
Singh, Rakesh Kumar P.
.
next >
Subject
1
Customer satisfaction
1
Emerging markets
1
Energy sector
1
Ethical climate
1
Frugal innovation
1
ICT-enabled market development
1
Informate
1
Innovation
1
Involvement
1
Jugaad
.
< previous
next >
Has File(s)
7
false