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Issue Date
Title
Author(s)
2017
Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
2017
Drivers of brand equity of television news channels: evidences from emerging market
Bakshi, Madhupa
;
Mishra, Prashant
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Bakshi, Madhupa
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Sarkar, Soumya
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B2B marketing
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Consumer-based brand equity
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Credibility
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Customer-based corporate brand eq...
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Dyadic analysis
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Entertainment
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Innovativeness
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Market orientation
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Structural equation modelling
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