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Issue Date
Title
Author(s)
2019
Vagabonds at the Margins: Acculturation, Subalterns, and Competing Worth
Sreekumar, Hari
;
Varman, Rohit
2015
Locating the past in its silence: History and marketing theory in India
Varman, Rohit
;
Sreekumar, Hari
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Acculturation
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Convention theory
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Corporate hegemony
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Evolution of marketing
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Globalization
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History of marketing education
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History of marketing theory
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History of marketing thought
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2015
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2019