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Issue Date
Title
Author(s)
2012
What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes
Liu, Matthew Tingchi
;
Brock, James L.
;
Singh, Ramendra
;
Chu, Rongwei
;
Sy-Changco, Joseph A.
Discover
Subject
1
Credit card
1
India
1
Involvement
1
Loyalty programme
Has File(s)
1
false