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Results 1-10 of 39 (Search time: 0.006 seconds).
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Issue Date
Title
Author(s)
2019
Impact of Religiosity in the Personal and Consumption Domains
Agarwala, Ridhi
;
Singh, Ramendra
;
Mishra, Prashant
2018
Money, Religiosity and Spiritual Well-Being : Does it impact Consumers' Ethical beliefs? Evidence from India
Singh, Ramendra
2017
BOP Research meets Macromarketing : Content Analysis of BOP related Research in the Journal of Macromarketing
Singh, Ramendra
;
Bharadwaj, Apoorva
2012
Tiger, Tiger, Burning Bright! Will India's Tiger Economy Stimulate its Business Marketing Space?
Singh, Ramendra
;
Seshadri, DVR
2019
Non-deceptive deliberate purchase of brand lookalikes : A BOP Customer Value Perspective
Singh, Ramendra
;
Trott, Sangeeta
2015
Market Separations for BOP Producers: Case Study on Market Development for Chanderi Cluster Weavers in India
Singh, Ramendra
;
Agarwal, Sharad
;
Modi, Pratik
2013
What are bottom of the pyramid markets and why do they matter?
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
2012
Customers' value appraisals-suppliers' value propositions interaction process in developing new services: A case study from the natural gas industry
Singh, Ramendra
;
Paliwal, Pramod
2012
Market development at the bottom of the pyramid: Examining the role of information and communication technologies
Tarafdar, Monideepa
;
Anekal, Prashanth
;
Singh, Ramendra
2011
Prabhar Oil Company, and distribution challenges in the Indian lubricants industry
Singh, Ramendra
;
Paliwal, Pramod
;
Sakariya, Sanjay
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Mishra, Prashant
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2
Agarwala, Ridhi
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Bakshi, Madhupa
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Gupta, Vaibhav
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India
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Customer orientation
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Market development
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Salesperson
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Bottom of the pyramid
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Corporate social responsibility
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