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Results 1-10 of 77 (Search time: 0.003 seconds).
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Issue Date
Title
Author(s)
2014
A typology of Indian hypermarket shoppers based on shopping motivation
Mehta, Ritu
;
Sharma, Narendra K.
;
Swami, Sanjeev N.
2013
The impact of perceived crowding on consumers' store patronage intentions: Role of optimal stimulation level and shopping motivation
Mehta, Ritu
;
Sharma, Narendra K.
;
Swami, Sanjeev N.
2017
An examination of the emotions that follow a failure of co-creation
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G.
2016
A framework for performance evaluation of channel partners in distribution relationships
Goyal, Vikas
;
Mishra, Prashant
2014
Service quality andword of mouth: A study of the banking sector
Choudhury, Koushiki
2012
Data mining framework for customer lifetime value-based segmentation
Aeron, Harsha
;
Kumar, Ashwani.
;
Moorthy, Janakiraman
2019
Vagabonds at the Margins: Acculturation, Subalterns, and Competing Worth
Sreekumar, Hari
;
Varman, Rohit
2018
Dispossessing vulnerable consumers: Derealization, desubjectification, and violence
Varman, Rohit
;
Vijay, Devi
2014
Marketing thought in India: Challenges of hegemony and inclusivity
Varman, Rohit
2019
Role of social network in defining the impact of marketing - Mix on satisfaction from food items at subsistence marketplace
Sharma, Yukti
;
Nasreen, Reshma
;
Kumar, Amit
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Author
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Koshy, Abraham
3
Modi, Pratik
3
Singh, Rakesh Kumar P.
3
Sugathan, Praveen
2
Agarwala, Ridhi
2
Banerji, Diptiman
2
Belk, Russell V.
2
Goyal, Vikas
2
Gupta, Vaibhav
2
Khare, Apoorv
.
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India
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Emerging markets
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Service quality
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Bottom of the pyramid
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Customer orientation
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Brand Community
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Consumer behaviour
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Corporate social responsibility
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