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Issue Date	Title	Author(s)
2022-01	It is better with a shade of blue! Consumer evaluation of unisex extension of brands	Bhanja, Nivedita; Mehta, Ritu
2021-01	Uncertainty and affluent teenagers’ luxury buying-decision: The role of avoidance-related indecisiveness	Sanyal, Shamindra Nath; Mazumder, Rabin; Singh, Ramendra; Sharma, Yukti
2021-02	Thinking, feeling and coping by BoP healthcare consumers: policy-based intervention in an emerging market	Ranjan, Kumar Rakesh; Rohit, Sudeep; Dash, Rupanwita; Singh, Ramendra
2021-05	Does managing customer accounts receivable impact customer relationships, and sales performance? An empirical investigation	Singh, Ramendra Pratap; Singh, Ramendra; Mishra, Prashant
2021-01	Redesigning after-sales service: Impact on incumbent product distribution channels	Mehta, Ritu; Balakumar, Karthikeyan
2019	Impact of Religiosity in the Personal and Consumption Domains	Agarwala, Ridhi; Singh, Ramendra; Mishra, Prashant
2018	Money, Religiosity and Spiritual Well-Being : Does it impact Consumers' Ethical beliefs? Evidence from India	Singh, Ramendra
2012	Tiger, Tiger, Burning Bright! Will India's Tiger Economy Stimulate its Business Marketing Space?	Singh, Ramendra; Seshadri, DVR
2015	Market Separations for BOP Producers: Case Study on Market Development for Chanderi Cluster Weavers in India	Singh, Ramendra; Agarwal, Sharad; Modi, Pratik
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2013	What are bottom of the pyramid markets and why do they matter?	Mason, Katy; Chakrabarti, Ronika; Singh, Ramendra
2020	A road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisements	Singh, Ramendra; Sharma, Yukti; Kumar, Jitender
2012	Data mining framework for customer lifetime value-based segmentation	Aeron, Harsha; Kumar, Ashwani.; Moorthy, Janakiraman
2017	Alphanumeric brand names for global branding: Does the alpha matter?	Tripathi, Sanjeev; Jaikumar, Saravana; Guha, Abhijit
2017	BOP Research meets Macromarketing : Content Analysis of BOP related Research in the Journal of Macromarketing	Singh, Ramendra; Bharadwaj, Apoorva
2012	Consuming postcolonial shopping malls	Varman, Rohit; Belk, Russell V.
2019	Non-deceptive deliberate purchase of brand lookalikes : A BOP Customer Value Perspective	Singh, Ramendra; Trott, Sangeeta
2011	Market subjectivity and neoliberal governmentality in higher education	Varman, Rohit; Saha, Biswatosh; Skalen, Per
2012	Conflicts at the bottom of the pyramid: Profitability, poverty alleviation, and neoliberal governmentality	Varman, Rohit; Skalen, Per; Belk, Russell V.
2012	Customers' value appraisals-suppliers' value propositions interaction process in developing new services: A case study from the natural gas industry	Singh, Ramendra; Paliwal, Pramod