Marketing : [90] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 90
Issue DateTitleAuthor(s)
2019Impact of Religiosity in the Personal and Consumption DomainsAgarwala, Ridhi; Singh, Ramendra; Mishra, Prashant
2018Money, Religiosity and Spiritual Well-Being : Does it impact Consumers' Ethical beliefs? Evidence from IndiaSingh, Ramendra
2012Tiger, Tiger, Burning Bright! Will India's Tiger Economy Stimulate its Business Marketing Space?Singh, Ramendra; Seshadri, DVR
2015Market Separations for BOP Producers: Case Study on Market Development for Chanderi Cluster Weavers in IndiaSingh, Ramendra; Agarwal, Sharad; Modi, Pratik
2013What are bottom of the pyramid markets and why do they matter?Mason, Katy; Chakrabarti, Ronika; Singh, Ramendra
2020A road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisementsSingh, Ramendra; Sharma, Yukti; Kumar, Jitender
2012Data mining framework for customer lifetime value-based segmentationAeron, Harsha; Kumar, Ashwani.; Moorthy, Janakiraman
2017Alphanumeric brand names for global branding: Does the alpha matter?Tripathi, Sanjeev; Jaikumar, Saravana; Guha, Abhijit
2017BOP Research meets Macromarketing : Content Analysis of BOP related Research in the Journal of MacromarketingSingh, Ramendra; Bharadwaj, Apoorva
2012Consuming postcolonial shopping mallsVarman, Rohit; Belk, Russell V.
2019Non-deceptive deliberate purchase of brand lookalikes : A BOP Customer Value PerspectiveSingh, Ramendra; Trott, Sangeeta
2011Market subjectivity and neoliberal governmentality in higher educationVarman, Rohit; Saha, Biswatosh; Skalen, Per
2012Conflicts at the bottom of the pyramid: Profitability, poverty alleviation, and neoliberal governmentalityVarman, Rohit; Skalen, Per; Belk, Russell V.
2012Customers' value appraisals-suppliers' value propositions interaction process in developing new services: A case study from the natural gas industrySingh, Ramendra; Paliwal, Pramod
2012Market development at the bottom of the pyramid: Examining the role of information and communication technologiesTarafdar, Monideepa; Anekal, Prashanth; Singh, Ramendra
2011Prabhar Oil Company, and distribution challenges in the Indian lubricants industrySingh, Ramendra; Paliwal, Pramod; Sakariya, Sanjay
2011Managerial insights into sachet marketing strategies and popularity in the PhilippinesSy-Changco, Joseph A.; Pornpitakpan, Chanthika; Singh, Ramendra; Bonilla, Celia M.
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 90