Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 90
Issue Date | Title | Author(s) |
- | (Undefined) | - |
- | (Undefined) | - |
2019 | Impact of Religiosity in the Personal and Consumption Domains | Agarwala, Ridhi; Singh, Ramendra; Mishra, Prashant |
2018 | Money, Religiosity and Spiritual Well-Being : Does it impact Consumers' Ethical beliefs? Evidence from India | Singh, Ramendra |
2012 | Tiger, Tiger, Burning Bright! Will India's Tiger Economy Stimulate its Business Marketing Space? | Singh, Ramendra; Seshadri, DVR |
2015 | Market Separations for BOP Producers: Case Study on Market Development for Chanderi Cluster Weavers in India | Singh, Ramendra; Agarwal, Sharad; Modi, Pratik |
- | (Undefined) | - |
2013 | What are bottom of the pyramid markets and why do they matter? | Mason, Katy; Chakrabarti, Ronika; Singh, Ramendra |
2020 | A road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisements | Singh, Ramendra; Sharma, Yukti; Kumar, Jitender |
2012 | Data mining framework for customer lifetime value-based segmentation | Aeron, Harsha; Kumar, Ashwani.; Moorthy, Janakiraman |
2017 | Alphanumeric brand names for global branding: Does the alpha matter? | Tripathi, Sanjeev; Jaikumar, Saravana; Guha, Abhijit |
2017 | BOP Research meets Macromarketing : Content Analysis of BOP related Research in the Journal of Macromarketing | Singh, Ramendra; Bharadwaj, Apoorva |
2012 | Consuming postcolonial shopping malls | Varman, Rohit; Belk, Russell V. |
2019 | Non-deceptive deliberate purchase of brand lookalikes : A BOP Customer Value Perspective | Singh, Ramendra; Trott, Sangeeta |
2011 | Market subjectivity and neoliberal governmentality in higher education | Varman, Rohit; Saha, Biswatosh; Skalen, Per |
2012 | Conflicts at the bottom of the pyramid: Profitability, poverty alleviation, and neoliberal governmentality | Varman, Rohit; Skalen, Per; Belk, Russell V. |
2012 | Customers' value appraisals-suppliers' value propositions interaction process in developing new services: A case study from the natural gas industry | Singh, Ramendra; Paliwal, Pramod |
2012 | Market development at the bottom of the pyramid: Examining the role of information and communication technologies | Tarafdar, Monideepa; Anekal, Prashanth; Singh, Ramendra |
2011 | Prabhar Oil Company, and distribution challenges in the Indian lubricants industry | Singh, Ramendra; Paliwal, Pramod; Sakariya, Sanjay |
2011 | Managerial insights into sachet marketing strategies and popularity in the Philippines | Sy-Changco, Joseph A.; Pornpitakpan, Chanthika; Singh, Ramendra; Bonilla, Celia M. |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 90