Skip navigation
Home
Browse
Communities
& Collections
Browse Items by:
Issue Date
Author
Title
Subject
Library
Digital Archives
L.M. Thapar Library
IRINS
IIMC
Help
Sign on to:
My DSpace
Receive email
updates
Edit Profile
IR@IIMC
Search
Search:
All of DSpace
Publications
Journal Articles
Management Information Systems
for
Current filters:
Title
Author
Subject
Date Issued
Has File(s)
???jsp.search.filter.original_bundle_filenames???
???jsp.search.filter.original_bundle_descriptions???
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Start a new search
Add filters:
Use filters to refine the search results.
Title
Author
Subject
Date Issued
Has File(s)
???jsp.search.filter.original_bundle_filenames???
???jsp.search.filter.original_bundle_descriptions???
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results 1-2 of 2 (Search time: 0.003 seconds).
previous
1
next
Item hits:
Issue Date
Title
Author(s)
2014
Exploring the factors affecting sponsored search ad performance
Gupta, Agam
;
Mateen, Arqum
2019
Combating incumbency advantage of network effects: The role of entrant’s decisions and consumer preferences
Gupta, Agam
;
Mateen, Arqum
;
Sharma, Divya
;
Sarkar, Uttam Kumar
;
Cheruvil Thomas, Vinu
Discover
Author
2
Gupta, Agam
1
Cheruvil Thomas, Vinu
1
Sarkar, Uttam Kumar
1
Sharma, Divya
Subject
1
Ad extensions
1
Ad performance
1
Ad rank
1
Consumer heterogeneity
1
Digital marketing
1
Late entry
1
Network effects
1
Product price
1
Product quality
1
Sponsored search
.
next >
Date issued
1
2014
1
2019
Has File(s)
2
false