StickO adhesive limited: A strategic pursuit in challenging environment

Rai, Sumita; Banerjee, Ashok

Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/958

Full metadata record

DC Field	Value	Language
dc.contributor.author	Rai, Sumita
dc.contributor.author	Banerjee, Ashok
dc.date.accessioned	2021-08-26T05:55:28Z	-
dc.date.available	2021-08-26T05:55:28Z	-
dc.date.issued	2012
dc.identifier.uri	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84874272193&doi=10.1142%2fS0218927512500125&partnerID=40&md5=bb95c2d63e42889d5b2a4ccd98147113
dc.identifier.uri	https://ir.iimcal.ac.in:8443/jspui/handle/123456789/958	-
dc.description	Rai, Sumita, OB Group, Management Development Institute, Mehrauli Road, Sukhrali, Gurgaon 122 001, India; Banerjee, Ashok, IIM Calcutta, India
dc.description	ISSN/ISBN - 02189275
dc.description	pp.289-306
dc.description	DOI - 10.1142/S0218927512500125
dc.description.abstract	This case focuses upon the issues that have arisen as StickOn Adhesive Limited (SOAL) faces the challenges of competition in the industry through two-pronged strategies - backward integration and product diversification. The case discusses various initiatives taken by SOAL to meet strategic goals. SOAL has initiated changes in its marketing policies, re-layered the organization structure, and empowered the internal management to realize growth objectives. The case examines the corporate dilemma of finding the right growth path and discusses whether backward integration is a cost reduction or a growth strategy. � 2012 World Scientific Publishing Co.
dc.publisher	SCOPUS
dc.publisher	Asian Case Research Journal
dc.relation.ispartofseries	16(2)
dc.subject	Cadres
dc.subject	Communist Party
dc.subject	Central Committee
dc.title	StickO adhesive limited: A strategic pursuit in challenging environment
dc.type	Article
Appears in Collections:	Finance and Control

Files in This Item:

There are no files associated with this item.

Show simple item record