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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/958| Title: | StickO adhesive limited: A strategic pursuit in challenging environment |
| Authors: | Rai, Sumita Banerjee, Ashok |
| Keywords: | Cadres Communist Party Central Committee |
| Issue Date: | 2012 |
| Publisher: | SCOPUS Asian Case Research Journal |
| Series/Report no.: | 16(2) |
| Abstract: | This case focuses upon the issues that have arisen as StickOn Adhesive Limited (SOAL) faces the challenges of competition in the industry through two-pronged strategies - backward integration and product diversification. The case discusses various initiatives taken by SOAL to meet strategic goals. SOAL has initiated changes in its marketing policies, re-layered the organization structure, and empowered the internal management to realize growth objectives. The case examines the corporate dilemma of finding the right growth path and discusses whether backward integration is a cost reduction or a growth strategy. � 2012 World Scientific Publishing Co. |
| Description: | Rai, Sumita, OB Group, Management Development Institute, Mehrauli Road, Sukhrali, Gurgaon 122 001, India; Banerjee, Ashok, IIM Calcutta, India ISSN/ISBN - 02189275 pp.289-306 DOI - 10.1142/S0218927512500125 |
| URI: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84874272193&doi=10.1142%2fS0218927512500125&partnerID=40&md5=bb95c2d63e42889d5b2a4ccd98147113 https://ir.iimcal.ac.in:8443/jspui/handle/123456789/958 |
| Appears in Collections: | Finance and Control |
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