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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/795| Title: | Case study 13: Marketing the $35 Akash tablet |
| Authors: | Singh, Ramendra Roy, Sanjit Kumar |
| Keywords: | Mobile Money Computer Supported Cooperative Work Health Auxiliary |
| Issue Date: | 2014 |
| Publisher: | SCOPUS Marketing Cases from Emerging Markets Springer-Verlag Berlin Heidelberg |
| Series/Report no.: | 9.78364E+12 |
| Abstract: | In April 2006, a U.S non-profit organisation approached the Indian government with a proposal to purchase their device with an offered price of US$ 100 (approximately £65) device. The device was similar to a laptop but with less functionally and specially designed to target underprivileged school children. In a developing country like India, where 75 % of the people live on less than $2 a day, the offered price was a big question in a sense of affordability. © 2014 Springer-Verlag Berlin Heidelberg. All rights are reserved. |
| Description: | Singh, R., Indian Institute of Management, Kolkata, India; Roy, S.K., Department of Marketing and Advertising, Coventry Business School, Coventry University, Priory Street, Coventry, United Kingdom ISSN/ISBN - 978-364236861-5;3642368603;978-364236860-8 pp.117-136 DOI - 10.1007/978-3-642-36861-5_17 |
| URI: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84949178575&doi=10.1007%2f978-3-642-36861-5_17&partnerID=40&md5=fefcb4778132a71442af1274715d314a https://ir.iimcal.ac.in:8443/jspui/handle/123456789/795 |
| Appears in Collections: | Marketing |
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