Case study 13: Marketing the $35 Akash tablet

Singh, Ramendra; Roy, Sanjit Kumar

Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/795

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DC Field	Value	Language
dc.contributor.author	Singh, Ramendra
dc.contributor.author	Roy, Sanjit Kumar
dc.date.accessioned	2021-08-26T05:46:43Z
dc.date.available	2021-08-26T05:46:43Z
dc.date.issued	2014
dc.identifier.uri	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84949178575&doi=10.1007%2f978-3-642-36861-5_17&partnerID=40&md5=fefcb4778132a71442af1274715d314a
dc.identifier.uri	https://ir.iimcal.ac.in:8443/jspui/handle/123456789/795
dc.description	Singh, R., Indian Institute of Management, Kolkata, India; Roy, S.K., Department of Marketing and Advertising, Coventry Business School, Coventry University, Priory Street, Coventry, United Kingdom
dc.description	ISSN/ISBN - 978-364236861-5;3642368603;978-364236860-8
dc.description	pp.117-136
dc.description	DOI - 10.1007/978-3-642-36861-5_17
dc.description.abstract	In April 2006, a U.S non-profit organisation approached the Indian government with a proposal to purchase their device with an offered price of US$ 100 (approximately £65) device. The device was similar to a laptop but with less functionally and specially designed to target underprivileged school children. In a developing country like India, where 75 % of the people live on less than $2 a day, the offered price was a big question in a sense of affordability. © 2014 Springer-Verlag Berlin Heidelberg. All rights are reserved.
dc.publisher	SCOPUS
dc.publisher	Marketing Cases from Emerging Markets
dc.publisher	Springer-Verlag Berlin Heidelberg
dc.relation.ispartofseries	9.78364E+12
dc.subject	Mobile Money
dc.subject	Computer Supported Cooperative Work
dc.subject	Health Auxiliary
dc.title	Case study 13: Marketing the $35 Akash tablet
dc.type	Book Chapter
Appears in Collections:	Marketing

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