Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/792
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dc.contributor.authorJain, Tinu
dc.contributor.authorMishra, Prashant
dc.date.accessioned2021-08-26T05:46:43Z-
dc.date.available2021-08-26T05:46:43Z-
dc.date.issued2018
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85059726550&doi=10.4018%2f978-1-5225-7113-1.ch069&partnerID=40&md5=894b9160b9ec547fa46951b040b143bd
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/792-
dc.descriptionJain, Tinu, Indian Institute of Management Calcutta, India; Mishra, Prashant, Indian Institute of Management Calcutta, India
dc.descriptionpp.1423-1438
dc.descriptionDOI - 10.4018/978-1-5225-7113-1.ch069
dc.description.abstractInternet is quickly becoming the public electronic marketplace. Though the internet has revolutionized retail and direct marketing, the full scale incorporation and acceptance of the internet marketplace with the modern business is limited. One major inhibition shown by the internet buyers is in the form of lack of confidence in the newly developed marketing machinery/technology and concern related fear and distrust regarding loss of personal privacy due to easy access of personal information to the marketers. This concern about personal information and privacy varies with consumers especially with countries. It is also suggested that importance provided to various privacy dimensions would vary. The research investigates different dimensions and their interrelationship to identify factors affecting privacy concern among Net buyers in India. © 2019 by IGI Global.
dc.publisherSCOPUS
dc.publisherCensorship, Surveillance, and Privacy: Concepts, Methodologies, Tools, and Applications
dc.publisherIGI Global
dc.relation.ispartofseries3
dc.subjectPrivacy Concerns
dc.subjectOnline Shopping
dc.subjectSocial Commerce
dc.titleDimensions of privacy concerns amongst online buyers in India
dc.typeBook Chapter
Appears in Collections:Marketing

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