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Title: Dimensions of privacy concerns amongst online buyers in India
Authors: Jain, Tinu
Mishra, Prashant
Keywords: Privacy Concerns
Online Shopping
Social Commerce
Issue Date: 2018
Publisher: SCOPUS
Censorship, Surveillance, and Privacy: Concepts, Methodologies, Tools, and Applications
IGI Global
Series/Report no.: 3
Abstract: Internet is quickly becoming the public electronic marketplace. Though the internet has revolutionized retail and direct marketing, the full scale incorporation and acceptance of the internet marketplace with the modern business is limited. One major inhibition shown by the internet buyers is in the form of lack of confidence in the newly developed marketing machinery/technology and concern related fear and distrust regarding loss of personal privacy due to easy access of personal information to the marketers. This concern about personal information and privacy varies with consumers especially with countries. It is also suggested that importance provided to various privacy dimensions would vary. The research investigates different dimensions and their interrelationship to identify factors affecting privacy concern among Net buyers in India. © 2019 by IGI Global.
Description: Jain, Tinu, Indian Institute of Management Calcutta, India; Mishra, Prashant, Indian Institute of Management Calcutta, India
DOI - 10.4018/978-1-5225-7113-1.ch069
Appears in Collections:Marketing

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