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|Title:||Introducing and Advancing Critical Marketing Studies in Routledge Companion to Critical Marketing|
Chapter One of the Book Routledge Companion to Critical Marketing
|Abstract:||The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.|
|Description:||Mark Tadajewski, Honorary Visiting Professor of Marketing at the University of York, UK.; Matthew Higgins, Senior Lecturer in Marketing and Consumption at the University of Leicester, U.K.; Janice Denegri-Knott, Principal Academic of Interactive Marketing at Bournemouth University, UK.; Rohit Varman, Professor of Marketing at the Indian Institute of Management Calcutta, India.|
ISSN/ISBN - 978-0367656089
Tadajewski Mark, Higgins Matthew, Denegri-Knott Janice, Varman Rohit
|Appears in Collections:||Marketing|
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