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Issue Date	Title	Author(s)
2017	Consumption, entrepreneurship and poverty alleviation : effects of social and human capital	Sreekumar, Arun; Jaikumar, Saravana; Dutta, Shantanu; Viswanathan, Madhu
2011	The moderating role of selling experience on the relationship between job satisfaction, adaptive selling behaviors, customer orientation and salesperson's performance	Singh, Ramendra; Das, G.
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2011	How Customer Involvment Influences credit Card Loyalty Reward programes in India?	Singh, Ramendra; Matthew, Liu T.; Brock, J.L.; Sy-Changco, J.A.
2017	Impact of lifestyle diseases on consumption and role of insurance in an emerging economy	Jaikumar, Saravana; Dutta, Shantanu; Sood, N.; Narasimhan, O.
2016	Discourses in Popular Culture and the Emerging Intersectionality of Gender	Bhanja, Nivedita; Mehta, Ritu
2018	Subsistence marketplaces bottom-up immersion	Jaikumar, Saravana
2018	Brand extension decisions for organic products	Mehta, Ritu; Agarwal, S.
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2017	Effect of demonetization in sussistence marketplaces : Understanding consumer and entrepreneurial behaviour	Sreekumar, Arun; Jaikumar, Saravana; Dutta, Shantanu; Viswanathan, Madhu
2017	The Impact of Multifactoral Gender on the Evaluation of de-gendered Brand offerings	Bhanja, Nivedita; Mehta, Ritu
2011	An Empirical investigation of the Strategic Use of CSR in Top 200 Indian Corporations	Singh, Ramendra; Agarwal, S.
2017	Quantitative Marketing and Marketing Analytics	Jaikumar, Saravana
2013	Importance of Money Religiosity and Spiritual Well-Being of Young Consumers and Its Impact on their Ethical Beliefs	Singh, Ramendra
2014	Consumer Preferences and Consumption of Wine in a aEmerging Markets	Agarwal, Abhinav; Anand, Prince R.; Mehta, Ritu
2015	Big Data: Prospects and Challenges	Moorthy, Janakiraman; Lahiri, Rangin; Biswas, Neelanjan; Sanyal, Dipyaman; Ranjan, Jayanthi; Nanath, Krishnadas; Ghosh, Pulak
2014	Market Development at Bottom of the Pyramid Using Corporate Social Responsibility? An Empirical Investigation of Indian Firms	Singh, Ramendra; Bakshi, M.
2015	Consumer Decision Making: A Comparative Study of Indian and German Shoppers	Mehta, Ritu; Dixit, Gagan
2014	Consumers' Preference for Bonus Packs and Discounts in Sales Promotion	Mehta, Ritu; Gupta, Debjit
2014	CSR in Emerging Markets: Engagement and Local Communities in India	Singh, Ramendra; Agarwal, Sharad