Marketing : [22] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 22
Issue DateTitleAuthor(s)
2017Consumption, entrepreneurship and poverty alleviation : effects of social and human capitalSreekumar, Arun; Jaikumar, Saravana; Dutta, Shantanu; Viswanathan, Madhu
2011The moderating role of selling experience on the relationship between job satisfaction, adaptive selling behaviors, customer orientation and salesperson's performanceSingh, Ramendra; Das, G.
2011How Customer Involvment Influences credit Card Loyalty Reward programes in India?Singh, Ramendra; Matthew, Liu T.; Brock, J.L.; Sy-Changco, J.A.
2017Impact of lifestyle diseases on consumption and role of insurance in an emerging economyJaikumar, Saravana; Dutta, Shantanu; Sood, N.; Narasimhan, O.
2016Discourses in Popular Culture and the Emerging Intersectionality of GenderBhanja, Nivedita; Mehta, Ritu
2018Subsistence marketplaces bottom-up immersionJaikumar, Saravana
2018Brand extension decisions for organic productsMehta, Ritu; Agarwal, S.
2017Effect of demonetization in sussistence marketplaces : Understanding consumer and entrepreneurial behaviourSreekumar, Arun; Jaikumar, Saravana; Dutta, Shantanu; Viswanathan, Madhu
2017The Impact of Multifactoral Gender on the Evaluation of de-gendered Brand offeringsBhanja, Nivedita; Mehta, Ritu
2011An Empirical investigation of the Strategic Use of CSR in Top 200 Indian CorporationsSingh, Ramendra; Agarwal, S.
2017Quantitative Marketing and Marketing AnalyticsJaikumar, Saravana
2013Importance of Money Religiosity and Spiritual Well-Being of Young Consumers and Its Impact on their Ethical BeliefsSingh, Ramendra
2014Consumer Preferences and Consumption of Wine in a aEmerging MarketsAgarwal, Abhinav; Anand, Prince R.; Mehta, Ritu
2015Big Data: Prospects and ChallengesMoorthy, Janakiraman; Lahiri, Rangin; Biswas, Neelanjan; Sanyal, Dipyaman; Ranjan, Jayanthi; Nanath, Krishnadas; Ghosh, Pulak
2014Market Development at Bottom of the Pyramid Using Corporate Social Responsibility? An Empirical Investigation of Indian FirmsSingh, Ramendra; Bakshi, M.
2015Consumer Decision Making: A Comparative Study of Indian and German ShoppersMehta, Ritu; Dixit, Gagan
2014Consumers' Preference for Bonus Packs and Discounts in Sales PromotionMehta, Ritu; Gupta, Debjit
2014CSR in Emerging Markets: Engagement and Local Communities in IndiaSingh, Ramendra; Agarwal, Sharad
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 22