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|Title:||Ideology and Critical marketing Studies in Routledge Companion to Critical Marketing|
|Authors:||Eckhardt, Giana M.|
Chapter Eighteen of the Book Routledge Companion to Critical Marketing
|Abstract:||The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.|
|Description:||Giana M. Eckhardt, Associate professor of marketing at Suffolk University; Nikhilesh Dholakia, Professor of marketing and international business at the University of Rhode Island and a fellow of caQtus collaborative, a poststructural research group based at University of Texas–Pan American; Rohit Varman, Associate professor of marketing at Indian Institute of Management, Calcutta, Kolkata|
ISSN/ISBN - 978-0367656089
Tadajewski Mark, Higgins Matthew, Denegri-Knott Janice, Varman Rohit
|Appears in Collections:||Marketing|
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