Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/785| Title: | Shaheed hospital: Alternative organisation, ideology and social movement |
| Authors: | Khare, Apoorv Varman, Rohit |
| Keywords: | Brand Community Consumer Culture Netnography |
| Issue Date: | 2018 |
| Publisher: | SCOPUS Alternative Organisations in India: Undoing Boundaries Cambridge University Press |
| Description: | Khare, Apoorv, Indian Institute of Management, Tiruchirappalli, India; Varman, Rohit, Indian Institute of Management, Calcutta, India pp.152-182 DOI - 10.1017/9781108381000.006 |
| URI: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85047719360&doi=10.1017%2f9781108381000.006&partnerID=40&md5=baa2ec06e29819765886e9df920d7f74 https://ir.iimcal.ac.in:8443/jspui/handle/123456789/785 |
| Appears in Collections: | Marketing |
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