Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/730
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dc.contributor.authorJammulamadaka, Nimruji Prasad
dc.date.accessioned2021-08-26T05:40:19Z-
dc.date.available2021-08-26T05:40:19Z-
dc.date.issued2017
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85040756948&doi=10.4324%2f9781315101484&partnerID=40&md5=908536928e2557169fdf36788cf618a5
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/730-
dc.descriptionJammulamadaka, Nimruji Prasad, Indian Institute of Management Calcutta, Kolkata, India
dc.descriptionpp.1-267
dc.descriptionDOI - 10.4324/9781315101484
dc.description.abstractThis book presents a critical understanding of Indian business situated as an encounter between indigeneity and Western modernity by exploring notions and practices of responsibility. It brings the paradoxical nature of Indian businesses to the fore: though they have a rich history of philanthropic contributions to social causes, they have also been known for labour rights and human rights violations, environmental abuses, destruction of habitats, pollution and corruption. The book shows how Indian firms straddle these two starkly contrasting positions and the many blends in between to conform to global developments in the pursuit of corporate social responsibility (CSR). It also looks at the emergent field of critical studies and analysis of CSR, especially from the context of a developing country. © 2018 Nimruji Jammulamadaka. All rights reserved.
dc.publisherSCOPUS
dc.publisherIndian Business: Notions and Practices of Responsibility
dc.publisherTaylor and Francis
dc.subjectCause-Related Marketing
dc.subjectCorporate Social Performance
dc.subjectCorporate Philanthropy
dc.titleIndian Business: Notions and Practices of Responsibility
dc.typeBook
Appears in Collections:Organizational Behavior

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