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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/724| Title: | Cases in Business Marketing |
| Authors: | Paliwal, Pramod Singh, Ramendra Yadav, Sudhir |
| Issue Date: | 2013 |
| Publisher: | AR-IIMC Tata McGraw Hill Publishers |
| Abstract: | Cases in Business Marketing aligns with the need of emerging business education. The focus of the cases is on contemporary management thinking and subject-areas that reflect the real business marketing issues. The cases vary in background (such as Natural Gas, Manufacturing, Print Media and ITES) and address a host of emerging issues such as value and its assessment, vendor management, strategic marketing, supplier-buyer relationship, off shoring and cross-functional coordination. |
| Description: | Singh, Ramendra, Dept. of Marketing, IIM Calcutta, Kolkata |
| URI: | https://books.google.co.in/books?hl=en&lr=&id=AhJ_AgAAQBAJ&oi=fnd&pg=PR1&dq=Cases+in+Business+Marketing%09%09%09%09Singh+R.,+Paliwal+P.(ed),+Yadav+S.(ed)&ots=uRESwmGscy&sig=-LGP1LsiQ6hdn8uc81CrHwwlIQU&redir_esc=y#v=onepage&q&f=false https://ir.iimcal.ac.in:8443/jspui/handle/123456789/724 |
| Appears in Collections: | Marketing |
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