Cases in Business Marketing

Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/724

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DC Field	Value	Language
dc.contributor.author	Paliwal, Pramod
dc.contributor.author	Singh, Ramendra
dc.contributor.author	Yadav, Sudhir
dc.date.accessioned	2021-08-26T05:39:31Z	-
dc.date.available	2021-08-26T05:39:31Z	-
dc.date.issued	2013
dc.identifier.uri	https://books.google.co.in/books?hl=en&lr=&id=AhJ_AgAAQBAJ&oi=fnd&pg=PR1&dq=Cases+in+Business+Marketing%09%09%09%09Singh+R.,+Paliwal+P.(ed),+Yadav+S.(ed)&ots=uRESwmGscy&sig=-LGP1LsiQ6hdn8uc81CrHwwlIQU&redir_esc=y#v=onepage&q&f=false
dc.identifier.uri	https://ir.iimcal.ac.in:8443/jspui/handle/123456789/724	-
dc.description	Singh, Ramendra, Dept. of Marketing, IIM Calcutta, Kolkata
dc.description.abstract	Cases in Business Marketing aligns with the need of emerging business education. The focus of the cases is on contemporary management thinking and subject-areas that reflect the real business marketing issues. The cases vary in background (such as Natural Gas, Manufacturing, Print Media and ITES) and address a host of emerging issues such as value and its assessment, vendor management, strategic marketing, supplier-buyer relationship, off shoring and cross-functional coordination.
dc.publisher	AR-IIMC
dc.publisher	Tata McGraw Hill Publishers
dc.title	Cases in Business Marketing
dc.type	Book
Appears in Collections:	Marketing

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