Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/723| Title: | Routledge Companion to Critical Marketing |
| Authors: | Tadajewski, Mark Higgins, Matthew Denegri-Knott, Janice Varman, Rohit |
| Issue Date: | 2018 |
| Publisher: | AR-IIMC Routledge London |
| Abstract: | The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally. |
| Description: | Mark Tadajewski, Honorary Visiting Professor of Marketing at the University of York, UK.; Matthew Higgins, Senior Lecturer in Marketing and Consumption at the University of Leicester, U.K.; Janice Denegri-Knott, Principal Academic of Interactive Marketing at Bournemouth University, UK.; Rohit Varman, Professor of Marketing at the Indian Institute of Management Calcutta, India. ISSN/ISBN - 978-0367656089 pp.1-528 Tadajewski Mark, Higgins Matthew, Denegri-Knott Janice, Varman Rohit |
| URI: | https://www.routledge.com/The-Routledge-Companion-to-Critical-Marketing/Tadajewski-Higgins-Denegri-Knott-Varman/p/book/9780367656089 https://ir.iimcal.ac.in:8443/jspui/handle/123456789/723 |
| Appears in Collections: | Marketing |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.