Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/663| Title: | Pre-empting Market Trends through Narratives: Corporate Communications in a Competitive Market |
| Authors: | Rath, Pragyan |
| Publisher: | Indian Institute of Management Calcutta |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/663 |
| Appears in Collections: | 2017-18 |
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