Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/663
Title: Pre-empting Market Trends through Narratives: Corporate Communications in a Competitive Market
Authors: Rath, Pragyan
Publisher: Indian Institute of Management Calcutta
URI: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/663
Appears in Collections:2017-18

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