Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/619| Title: | In-line Video Advertisement Strategies of Video Sharing Websites: Insights from Indian Industry |
| Authors: | Sharma, Megha |
| Publisher: | Indian Institute of Management Calcutta |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/619 |
| Appears in Collections: | 2015-16 |
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