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Issue Date	Title	Author(s)
2018	Exploring the Urban BoP Market in Bottom of the Pyramid Marketing : Making, Shaping and Developing BoP Markets	Mathur, Mahima Kaura; Mehta, Ritu; Swami, Sanjeev; Bhatnagar, Sanjeev
2014	Social media marketing in emerging economies: Case study of three Indian firms	Bakshi, Madhupa; Mishra, Prashant
2013	Service Quality and WOM (Word-of-Mouth): A study of the Indian banking sector	Choudhury, Koushiki
2014	Customer-based corporate brand equity (CBCBE) in business-to-business firms: An emerging market perspective	Mishra, Prashant; Sarkar, Soumya
2018	Introducing and Advancing Critical Marketing Studies in Routledge Companion to Critical Marketing	Tadajewski, Mark; Higgins, Matthew; Denegri-Knott, Janice; Varman, Rohit
2011	India: Opportunities and challenges of demographic transition	Antony, Suresh Paul; Purwar, Prem Chandra; Kinra, Neelam; Moorthy,Janakiraman
2014	Customer-based corporate brand equity (CBCBE) in business-to-business firms: An emerging market perspective	Mishra, Prashant; Sarkar, Soumya
2018	Dimensions of privacy concerns amongst online buyers in India	Jain, Tinu; Mishra, Prashant
2018	Postcolonial Theory and Subalternity in Routledge Companion to Critical Marketing	Varman, Rohit
2018	Shaheed hospital: Alternative organisation, ideology and social movement	Khare, Apoorv; Varman, Rohit
2018	Ideology and Critical marketing Studies in Routledge Companion to Critical Marketing	Eckhardt, Giana M.; Varman, Rohit; Dholakia, Nikhilesh
2015	Drivers of salesperson’s customer orientation: A work value perspective	Singh, Ramendra; Singh, Rakesh Kumar P.
2014	Case study 13: Marketing the $35 Akash tablet	Singh, Ramendra; Roy, Sanjit Kumar
2013	Socio-cultural dynamics, entrepreneurial values and client-provider partnerships in the outsourcing industry	Sy-Changco, Joseph A.; Agapito, Chito F.; Singh, Ramendra
2014	Corporate social responsibility in emerging markets: Corporate India’s Engagement with local communities	Singh, Ramendra; Agarwal, Sharad