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Results 1-10 of 15 (Search time: 0.004 seconds).
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Issue Date
Title
Author(s)
2018
Exploring the Urban BoP Market in Bottom of the Pyramid Marketing : Making, Shaping and Developing BoP Markets
Mathur, Mahima Kaura
;
Mehta, Ritu
;
Swami, Sanjeev
;
Bhatnagar, Sanjeev
2014
Social media marketing in emerging economies: Case study of three Indian firms
Bakshi, Madhupa
;
Mishra, Prashant
2013
Service Quality and WOM (Word-of-Mouth): A study of the Indian banking sector
Choudhury, Koushiki
2014
Customer-based corporate brand equity (CBCBE) in business-to-business firms: An emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
2018
Introducing and Advancing Critical Marketing Studies in Routledge Companion to Critical Marketing
Tadajewski, Mark
;
Higgins, Matthew
;
Denegri-Knott, Janice
;
Varman, Rohit
2011
India: Opportunities and challenges of demographic transition
Antony, Suresh Paul
;
Purwar, Prem Chandra
;
Kinra, Neelam
;
Moorthy,Janakiraman
2014
Customer-based corporate brand equity (CBCBE) in business-to-business firms: An emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
2018
Dimensions of privacy concerns amongst online buyers in India
Jain, Tinu
;
Mishra, Prashant
2018
Postcolonial Theory and Subalternity in Routledge Companion to Critical Marketing
Varman, Rohit
2018
Shaheed hospital: Alternative organisation, ideology and social movement
Khare, Apoorv
;
Varman, Rohit
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Mishra, Prashant
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Singh, Ramendra
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Varman, Rohit
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Agapito, Chito F.
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Agarwal, Sharad
1
Antony, Suresh Paul
1
Bakshi, Madhupa
1
Bhatnagar, Sanjeev
1
Choudhury, Koushiki
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Customer Ties
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Market Orientation
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Adaptive Selling
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Baby Boomers
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Bottom of the pyramid
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Brand Community
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Cause-Related Marketing
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Computer Supported Cooperative Work
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Constitutionalism
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