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Issue Date
Title
Author(s)
2018
Exploring the Urban BoP Market in Bottom of the Pyramid Marketing : Making, Shaping and Developing BoP Markets
Mathur, Mahima Kaura
;
Mehta, Ritu
;
Swami, Sanjeev
;
Bhatnagar, Sanjeev
2018
Introducing and Advancing Critical Marketing Studies in Routledge Companion to Critical Marketing
Tadajewski, Mark
;
Higgins, Matthew
;
Denegri-Knott, Janice
;
Varman, Rohit
2018
Dimensions of privacy concerns amongst online buyers in India
Jain, Tinu
;
Mishra, Prashant
2018
Postcolonial Theory and Subalternity in Routledge Companion to Critical Marketing
Varman, Rohit
2018
Shaheed hospital: Alternative organisation, ideology and social movement
Khare, Apoorv
;
Varman, Rohit
2018
Ideology and Critical marketing Studies in Routledge Companion to Critical Marketing
Eckhardt, Giana M.
;
Varman, Rohit
;
Dholakia, Nikhilesh
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Varman, Rohit
1
Bhatnagar, Sanjeev
1
Denegri-Knott, Janice
1
Dholakia, Nikhilesh
1
Eckhardt, Giana M.
1
Higgins, Matthew
1
Jain, Tinu
1
Khare, Apoorv
1
Mathur, Mahima Kaura
1
Mehta, Ritu
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Bottom of the pyramid
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Brand Community
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Consumer behaviour
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Consumer Culture
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