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Issue Date
Title
Author(s)
2014
Customer-based corporate brand equity (CBCBE) in business-to-business firms: An emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
2014
Customer-based corporate brand equity (CBCBE) in business-to-business firms: An emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
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Subject
2
Market Orientation
Date issued
2
2014