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Issue Date
Title
Author(s)
2012
Tiger, Tiger, Burning Bright! Will India's Tiger Economy Stimulate its Business Marketing Space?
Singh, Ramendra
;
Seshadri, DVR
2012
Customers' value appraisals-suppliers' value propositions interaction process in developing new services: A case study from the natural gas industry
Singh, Ramendra
;
Paliwal, Pramod
2012
Market development at the bottom of the pyramid: Examining the role of information and communication technologies
Tarafdar, Monideepa
;
Anekal, Prashanth
;
Singh, Ramendra
2012
What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes
Liu, Matthew Tingchi
;
Brock, James L.
;
Singh, Ramendra
;
Chu, Rongwei
;
Sy-Changco, Joseph A.
2012
Karma orientation in boundary spanning sales employees: A conceptual framework and research propositions
Singh, Ramendra
;
Singh, Rakesh Kumar P.
2012
A new conceptualization of salesperson's customer orientation: Propositions and implications
Singh, Ramendra
;
Koshy, Abraham
2012
Jugaad-From 'Making Do' and 'Quick Fix' to an Innovative, Sustainable and Low-Cost Survival Strategy at the Bottom of the Pyramid
Singh, Ramendra
;
Gupta, Vaibhav
;
Mondal, Akash
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Anekal, Prashanth
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1
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1
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Singh, Rakesh Kumar P.
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India
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Agency freedom
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Credit card
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