1. IR@IIMC

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Results 1-10 of 36 (Search time: 0.001 seconds).
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Issue DateTitleAuthor(s)
2019Impact of Religiosity in the Personal and Consumption DomainsAgarwala, Ridhi; Singh, Ramendra; Mishra, Prashant
2018Money, Religiosity and Spiritual Well-Being : Does it impact Consumers' Ethical beliefs? Evidence from IndiaSingh, Ramendra
2017BOP Research meets Macromarketing : Content Analysis of BOP related Research in the Journal of MacromarketingSingh, Ramendra; Bharadwaj, Apoorva
2012Tiger, Tiger, Burning Bright! Will India's Tiger Economy Stimulate its Business Marketing Space?Singh, Ramendra; Seshadri, DVR
2019Non-deceptive deliberate purchase of brand lookalikes : A BOP Customer Value PerspectiveSingh, Ramendra; Trott, Sangeeta
2015Market Separations for BOP Producers: Case Study on Market Development for Chanderi Cluster Weavers in IndiaSingh, Ramendra; Agarwal, Sharad; Modi, Pratik
2013What are bottom of the pyramid markets and why do they matter?Mason, Katy; Chakrabarti, Ronika; Singh, Ramendra
2012Customers' value appraisals-suppliers' value propositions interaction process in developing new services: A case study from the natural gas industrySingh, Ramendra; Paliwal, Pramod
2012Market development at the bottom of the pyramid: Examining the role of information and communication technologiesTarafdar, Monideepa; Anekal, Prashanth; Singh, Ramendra
2011Prabhar Oil Company, and distribution challenges in the Indian lubricants industrySingh, Ramendra; Paliwal, Pramod; Sakariya, Sanjay

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