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Issue Date	Title	Author(s)
2016	A framework for performance evaluation of channel partners in distribution relationships	Goyal, Vikas; Mishra, Prashant
2019	Impact of Religiosity in the Personal and Consumption Domains	Agarwala, Ridhi; Singh, Ramendra; Mishra, Prashant
2018	Sales technology usage: Modeling the role of support service, peer usage, perceived usefulness and attitude	Upadhyay, Ashwani Kumar; Khandelwal, Komal; Nandan, Tanuj; Mishra, Prashant
2017	Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms	Sarkar, Soumya; Mishra, Prashant
2016	Structural equation modelling of determinants of consumer-based brand equity of newspapers	Bakshi, Madhupa; Mishra, Prashant
2018	Bansara eye care: Growing affordable eye care for the rural population	Lyngdoh, Teidorlang; Sridhar, Guda; Mishra, Prashant
2018	An ethnocentric perspective of foreign multi-brand retail in India	Banerji, Diptiman; Mishra, Prashant
2017	Drivers of brand equity of television news channels: evidences from emerging market	Bakshi, Madhupa; Mishra, Prashant
2017	Mio Amore: surviving brand change in transition economy	Jammulamadaka, Nimruji Prasad; Mishra, Prashant; Saha, Biswatosh
2019	Religiosity and consumer behavior: a summarizing review	Agarwala, Ridhi; Mishra, Prashant; Singh, Ramendra