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Issue Date
Title
Author(s)
2014
Exploring the factors affecting sponsored search ad performance
Gupta, Agam
;
Mateen, Arqum
2017
Emergent Heterogeneity in Keyword Valuation in Sponsored Search Markets: A Closer-to-Practice Perspective
Gupta, Agam
;
Saha, Biswatosh
;
Sarkar, Uttam Kumar
2016
Systemic concentration in sponsored search markets: The role of time window in click-through-rate computation
Gupta, Agam
;
Saha, Biswatosh
;
Sarkar, Uttam Kumar
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Saha, Biswatosh
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Sarkar, Uttam Kumar
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Mateen, Arqum
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Ad extensions
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Ad performance
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Agent-based models
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Emergent heterogeneity
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