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Results 1-6 of 6 (Search time: 0.001 seconds).
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Item hits:
Issue Date
Title
Author(s)
2015
Mapping systemic risk: Critical degree and failures distribution in financial networks
Smerlak, Matteo
;
Stoll, Brady L.
;
Gupta, Agam
;
Magdanz, James S.
2014
Exploring the factors affecting sponsored search ad performance
Gupta, Agam
;
Mateen, Arqum
2017
Emergent Heterogeneity in Keyword Valuation in Sponsored Search Markets: A Closer-to-Practice Perspective
Gupta, Agam
;
Saha, Biswatosh
;
Sarkar, Uttam Kumar
2019
Combating incumbency advantage of network effects: The role of entrant’s decisions and consumer preferences
Gupta, Agam
;
Mateen, Arqum
;
Sharma, Divya
;
Sarkar, Uttam Kumar
;
Cheruvil Thomas, Vinu
2018
Pricing decisions of car aggregation platforms in sharing economy: a developing economy perspective
Gupta, Agam
;
Saha, Biswatosh
;
Banerjee, Parthasarathi
2016
Systemic concentration in sponsored search markets: The role of time window in click-through-rate computation
Gupta, Agam
;
Saha, Biswatosh
;
Sarkar, Uttam Kumar
Discover
Author
3
Saha, Biswatosh
3
Sarkar, Uttam Kumar
2
Mateen, Arqum
1
Banerjee, Parthasarathi
1
Cheruvil Thomas, Vinu
1
Magdanz, James S.
1
Sharma, Divya
1
Smerlak, Matteo
1
Stoll, Brady L.
Subject
3
Sponsored search
2
Network effects
1
Ad extensions
1
Ad performance
1
Ad rank
1
Agent-based models
1
Auctions
1
Concentration
1
Consumer heterogeneity
1
Digital marketing
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2019
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