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Issue Date
Title
Author(s)
2013
Understanding the Character of Santiago in The Old and the Sea within the Framework of Aristotelian Virtue Ethics and its Contemporay Relevance in Ethical Management
Bharadwaj, Apoorva
;
Bhuyan, Nisigandha
2014
Shakespeare on Leadership, Communication and Management: Implications for Cross-cultural Business Contexts
Bharadwaj, Apoorva
2014
Planning Internal Communication Profile for Organizational Effectiveness
Bharadwaj, Apoorva
2019
Supplanting critical discourse with mute narratology in Indian commercials: Framing new communications for emerging markets: Supplanting critical discourse with mute narratology in commercials
Rath, Pragyan
;
Bharadwaj, Apoorva
2014
The Modern Indian Middle Class Housewife and Her washing powder: Deconstructing symbolic ideology in contemporary communication strategy in advertising: The case of Nirma and Wheel
Rath, Pragyan
;
Bharadwaj, Apoorva
2017
Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements
Bharadwaj, Apoorva
;
Mehta, Ritu
2020
Food advertising targeting children in India: Analysis and implications
Mehta, Ritu
;
Bharadwaj, Apoorva
2017
BOP Research meets Macromarketing : Content Analysis of BOP related Research in the Journal of Macromarketing
Singh, Ramendra
;
Bharadwaj, Apoorva
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Author
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Mehta, Ritu
2
Rath, Pragyan
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Singh, Ramendra
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Communication
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Advertising
2
Gender
2
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2
Persuasion
1
Advertisements
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Aristotle
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Base of pyramid Macromarketing
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2014
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2017
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2020
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