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Issue Date
Title
Author(s)
2017
Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
2017
Drivers of brand equity of television news channels: evidences from emerging market
Bakshi, Madhupa
;
Mishra, Prashant
2017
Mio Amore: surviving brand change in transition economy
Jammulamadaka, Nimruji Prasad
;
Mishra, Prashant
;
Saha, Biswatosh
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Author
1
Bakshi, Madhupa
1
Jammulamadaka, Nimruji Prasad
1
Saha, Biswatosh
1
Sarkar, Soumya
Subject
1
B2B marketing
1
Brand management/equity
1
Channel management/relationships
1
Consumer-based brand equity
1
Credibility
1
Customer-based corporate brand eq...
1
Dyadic analysis
1
Entertainment
1
Food marketing
1
Ideology
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