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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/5216| Title: | Impact of Multichannel Cable Network on the Nature of Viewing and Social Interactions |
| Authors: | Yadava, Amrita Kumar, Naresh Sharma, N.R. |
| Keywords: | Multichannel media Indian culture Cultural erosion Social interaction Materialism Commecialization Cable television Cultural homogenization Electronic media Survey findings Urbanization |
| Issue Date: | Apr-2000 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol. 6;No. 1 |
| Abstract: | The impact of multichannel electronic media is assuming a varied effect on the India population as there is a vast cultural and social diversity in the country. While metropolitans had already been influenced by Western culture, the suburbs and rural areas were relatively free from it. This segment of Indian society, ingrained with orthodox values, was not ready for the invasion by Western culture, which is being propa gated by the multichannel electronic media. |
| Description: | Amrita Yadava, Reader and Head, Department of Psychology, MD University, Rohtak, Haryana. Naresh Kumar, ex-student, Department of Psychology. MD University, Rohtak. N.R. Sharma, Reader, Department of Psychology, MD University, Rohtak. p. 73 - 77 |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/5216 https://doi.org/10.1177/097168580000600108 |
| ISSN: | 0971-6858 (print version) |
| Appears in Collections: | Issue 1, April 2000 |
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| yadava-et-al-2000-impact-of-multichannel-cable-network-on-the-nature-of-viewing-and-social-interactions.pdf Until 2027-12-31 | Impact of Multichannel Cable Network on the Nature of Viewing and Social Interactions | 266.61 kB | Adobe PDF | View/Open Request a copy |
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