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Results 1-9 of 9 (Search time: 0.003 seconds).
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Issue Date
Title
Author(s)
2018
Demystifying the ethical appeals and gender polarity embedded in the act of persuation characterizing television commercials targeted at Indian kids
Bharadwaj, Apoorva
;
Mehta, Ritu
2014
Consumer Preferences and Consumption of Wine in a aEmerging Markets
Agarwal, Abhinav
;
Anand, Prince R.
;
Mehta, Ritu
2015
Consumer Decision Making: A Comparative Study of Indian and German Shoppers
Mehta, Ritu
;
Dixit, Gagan
2014
Consumers' Preference for Bonus Packs and Discounts in Sales Promotion
Mehta, Ritu
;
Gupta, Debjit
2016
Discourses in Popular Culture and the Emerging Intersectionality of Gender
Bhanja, Nivedita
;
Mehta, Ritu
2018
Brand extension decisions for organic products
Mehta, Ritu
;
Agarwal, S.
2017
The Impact of Multifactoral Gender on the Evaluation of de-gendered Brand offerings
Bhanja, Nivedita
;
Mehta, Ritu
2016
Role of Comparative Advertising in Influencing Consumers' Attitude towards Brands
Mehta, Ritu
;
Khosla, A.
;
Bhaskar, M.
2014
Telemedicine: Implementation in rural India
Roy, S.
;
Mehta, Ritu
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Roy, S.
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