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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/5196
Title: | Corporate Social Responsibility: A Way of Life at the Tata Group |
Authors: | Shah, Shashank |
Keywords: | Corporate social responsibility Stakeholder’s welfare Local community Societal welfare Tata Group Tata Trusts |
Issue Date: | Apr-2014 |
Publisher: | Indian Institute of Management Calcutta, Kolkata |
Series/Report no.: | Vol. 20;No. 1 |
Abstract: | Over the last 140 years, the Tata Group has been a pioneer not only in corporate India, but has been a leader of sorts in the social sphere also. It has contributed substantially to nation building. Among other initiatives for social development and welfare, it has established eminent institutions, such as, the Indian Institute of Science (IISc), the Tata Institute of Fundamental Research (TIFR) and the Tata Institute of Social Sciences (TISS). This article studies the structure of the Tata Group and its main Trusts which facilitate the unique philosophy of the Group that integrates social responsibility and corporate functioning. Over two-thirds of the Tata companies are held by the Trusts, and these Trusts are focussed on social welfare initiatives. This is a unique example in the corporate world deserving a detailed study. This article details some innovative initiatives undertaken by the Tata companies in their respective industries for the society and local community. The study is based on triangulation of data and follows the descriptive research design and the anecdotal style of narration. The data collection has been done by the author through personal interviews with top executives of the Group companies, responses to an Executive Perception Survey on the society and local community, and secondary data gathered through the information available in the public domain. |
Description: | Shashank Shah, Post-Doctoral Fellow, Department of Management Studies, Sri Sathya Sai Institute of Higher Learning (Deemed University), India. E-mail: shashankjshah@gmail.com p. 59 - 74 |
URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/5196 https://doi.org/10.1177/0971685813515591 |
ISSN: | 0971-6858(print version) |
Appears in Collections: | Issue 1, April 2014 |
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Corporate Social Responsibility.pdf Until 2027-03-31 | 256.88 kB | Adobe PDF | View/Open Request a copy |
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