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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/5160Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Chatterjee, B.K. | |
| dc.date.accessioned | 2025-03-13T07:09:01Z | |
| dc.date.available | 2025-03-13T07:09:01Z | |
| dc.date.issued | 1996-10 | |
| dc.identifier.issn | 0971-6858 (print version) | |
| dc.identifier.uri | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/5160 | |
| dc.identifier.uri | https://doi.org/10.1177/097168589600200212 | |
| dc.description | B.K. Chatterjee, Indian Institute of Management, Calcutta | en_US |
| dc.description | p. 197 - 199 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Indian Institute of Management Calcutta, Kolkata | en_US |
| dc.relation.ispartofseries | Vol. 2;No. 2 | |
| dc.subject | Technological strides | en_US |
| dc.subject | Exteriorization of consciousness | en_US |
| dc.subject | Existential dilemma | en_US |
| dc.subject | Television advertising | en_US |
| dc.subject | Ethics of advertising | en_US |
| dc.title | Book Reviews : Namita Unnikrishnan and Shailaja Bajpai, The Impact of Television Advertising on Children. New Delhi: Sage Publications, 1996, 426 pp. , Rs 450 | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | Issue 2, October 1996 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Book Reviews - Namita Unnikrishnan and Shailaja Bajpai, The Impact of Television Advertising on Children.pdf Until 2027-12-31 | 223.71 kB | Adobe PDF | View/Open Request a copy |
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