Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/5160| Title: | Book Reviews : Namita Unnikrishnan and Shailaja Bajpai, The Impact of Television Advertising on Children. New Delhi: Sage Publications, 1996, 426 pp. , Rs 450 |
| Authors: | Chatterjee, B.K. |
| Keywords: | Technological strides Exteriorization of consciousness Existential dilemma Television advertising Ethics of advertising |
| Issue Date: | Oct-1996 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol. 2;No. 2 |
| Description: | B.K. Chatterjee, Indian Institute of Management, Calcutta p. 197 - 199 |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/5160 https://doi.org/10.1177/097168589600200212 |
| ISSN: | 0971-6858 (print version) |
| Appears in Collections: | Issue 2, October 1996 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Book Reviews - Namita Unnikrishnan and Shailaja Bajpai, The Impact of Television Advertising on Children.pdf Until 2027-12-31 | 223.71 kB | Adobe PDF | View/Open Request a copy |
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