Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/514| Title: | Investigation of Retails Brand Personality : An Empirical Study in Emeerging Economy |
| Authors: | Mishra, Prashant |
| Publisher: | Indian Institute of Management Calcutta |
| Description: | Start Date :19-Jun-12 , Internally Funded |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/514 |
| Appears in Collections: | 2012-13 |
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