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dc.contributor.authorBhattacharya, Pradip
dc.date.accessioned2025-03-09T10:59:20Z
dc.date.available2025-03-09T10:59:20Z
dc.date.issued1996-10
dc.identifier.issn0971-6858 (print version)
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/5120
dc.identifier.urihttps://doi.org/10.1177/097168589600200202
dc.descriptionPradip Bhattacharya, IAS, Special Secretary, Department of Health, Government of West Bengal.en_US
dc.descriptionp. 97-113
dc.description.abstractThis paper is a comprehensive survey of the alarming deterioration in the morals, values and mental health of individuals and societies right across the globe. In fact this decline is really the true globalization of the day, not so much equitable distribution, meeting of minds and so on. The author explores numerous reports and writings of researchers, poets, thinkers, policy-makers, journalists and intellectuals, and uses all that to deliver a shattering knock to the complacent and smug modern citizen—Western or Eastern. For remedies against the modern consumerist-materialist global epidemic, Bhattacharya falls back upon classical Eastern and Indian thought. This corpus offers timeless wisdom, the seers having accurately forecasted today's human predicament and having laid down the blueprint for sane living.en_US
dc.language.isoen_USen_US
dc.publisherIndian Institute of Management Calcutta, Kolkataen_US
dc.relation.ispartofseriesVol. 2;No. 2
dc.subjectAffluent Societyen_US
dc.subjectDeccan Plateauen_US
dc.subjectSocial Isolationen_US
dc.subjectElectronic Mass Mediaen_US
dc.subjectMoral Disintegrationen_US
dc.titleBack to the Future or the 'Bitter Tastelessness of Shadow Fruit'?en_US
dc.typeArticleen_US
Appears in Collections:Issue 2, October 1996

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