Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/5120
Title: Back to the Future or the 'Bitter Tastelessness of Shadow Fruit'?
Authors: Bhattacharya, Pradip
Keywords: Affluent Society
Deccan Plateau
Social Isolation
Electronic Mass Media
Moral Disintegration
Issue Date: Oct-1996
Publisher: Indian Institute of Management Calcutta, Kolkata
Series/Report no.: Vol. 2;No. 2
Abstract: This paper is a comprehensive survey of the alarming deterioration in the morals, values and mental health of individuals and societies right across the globe. In fact this decline is really the true globalization of the day, not so much equitable distribution, meeting of minds and so on. The author explores numerous reports and writings of researchers, poets, thinkers, policy-makers, journalists and intellectuals, and uses all that to deliver a shattering knock to the complacent and smug modern citizen—Western or Eastern. For remedies against the modern consumerist-materialist global epidemic, Bhattacharya falls back upon classical Eastern and Indian thought. This corpus offers timeless wisdom, the seers having accurately forecasted today's human predicament and having laid down the blueprint for sane living.
Description: Pradip Bhattacharya, IAS, Special Secretary, Department of Health, Government of West Bengal.
p. 97-113
URI: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/5120
https://doi.org/10.1177/097168589600200202
ISSN: 0971-6858 (print version)
Appears in Collections:Issue 2, October 1996

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