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Issue Date
Title
Author(s)
2018
Exploring the Urban BoP Market in Bottom of the Pyramid Marketing : Making, Shaping and Developing BoP Markets
Mathur, Mahima Kaura
;
Mehta, Ritu
;
Swami, Sanjeev
;
Bhatnagar, Sanjeev
Discover
Author
1
Bhatnagar, Sanjeev
1
Mathur, Mahima Kaura
1
Mehta, Ritu
Subject
1
Sustainability
1
Urban bottom of the pyramid
1
Urban poor