Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/4833
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dc.contributor.authorGunupudi, Laxmi
dc.contributor.authorDharmarajan, Krishnan
dc.date.accessioned2024-06-04T08:32:41Z
dc.date.available2024-06-04T08:32:41Z
dc.date.issued2023-09
dc.identifier.issn0304-0941(print version)
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/4833
dc.descriptionL. Gunupudi, IIIT, Bangalore, Bangalore, India | K. Dharmarajan, Centre for Digital Financial Inclusion (CDFI), Institute for Financial Management and Research, Sri City, Indiaen_US
dc.descriptionp. 349-362
dc.description.abstractFinancial inclusion is increasingly being seen as critical to reducing poverty and unlocking inclusive growth. However, financial inclusion will remain incomplete without appropriate and adequate financial literacy. We have adopted the design science research methodology and developed a mobile phone based continuous literacy platform to overcome the limitations of classroom based delivery medium. With the primary objective of assessing the effectiveness of this digital platform for financial literacy, a POC was conducted. This study analyzed the ability of this platform in reaching out to large number of target audience, disseminating customized content and engaging individuals in meaningful conversations that lead to learning. A sample of 1383 people were engaged in a basic financial literacy program and participant responses were analyzed. Findings from this study are very encouraging and have implications for the design and implementation of such continuous literacy programs and future of this channel for delivering such programs.en_US
dc.language.isoen_USen_US
dc.publisherIndian Institute of Management Calcutta, Kolkataen_US
dc.relation.ispartofseriesVol. 50;No. 3
dc.subjectContinuous literacy programsen_US
dc.subjectFinancial literacy
dc.subjectMobile solution
dc.subjectDesign science research
dc.titleContinuous literacy programs: case for mobile based financial literacy solutionen_US
dc.typeArticleen_US
Appears in Collections:Issue 3, September 2023

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